L & M Cigarettes Ad
Playboy · December 1975

L & M cigarettes ad from the 1970s

The proud smoke

Product of a proud land.

Tobacco. It’s as proud a part of the American tradition as Niagara Falls. At Liggett & Myers, we’ve made tobacco into a cigarette worthy of that tradition. The rich, mellow, distinctively smooth L&M.

Smoke it proudly.

Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.

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