h.i.s. Body Shirt Ad
Playboy · February 1970

Seventies ad for h.i.s. Body Shirt ad from Playboy magazine

‘They’ would never understand
why you’d wear a shirt that fits like a glove.

But you know that our slim, trim Body Shirt will let people see the real you. And if you’re not ashamed of your shape, our shaped shirt is something to be proud of. 3-button cuffs. Big selection of colors. From $7.50. slightly higher in the West. For retailers, write h.i.s, 16 e. 34 Street New York 10016. Available in Canada. Boys’ sizes, too.

We make the body Shirt for you, not for ‘they!’


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